Tired of flying around the world during fashion week? Here is the airline exclusively for people in the fashion industry who need to travel around the world during fashion week. Front Row Air flies only during Fashion Week, which happens four times a year. Tickets for this airline are limited to people who have invitations for fashion shows or are registered members of the press. It's designed for those in the fashion trade who need to relax before or after the fashion week mayhem. Front Row Air epitomizes the idea of calmness, chicness and exclusiveness. To translate this concept, the design uses only two typefaces, Baskerville and Helvetica Neue. Baskerville gives the feeling of sophistication and Helvetica Neue denotes a modern and chic one, which also matches the spirit of fashion. The color scheme for Front Row Air was also limited to gold and black, which exude calm and sophistication so that people can feel relaxed and serene during the flight. Since Front Air only flies to four cities, Paris, London, New York and Milan, tickets feature quotes from designers that represent each country. For example, if people go to Paris, their tickets will have quotes from Coco Chanel. To enhance the feeling of comfort and exclusivity, the flights only have business and first class seats, each with its own bathroom and shower facilities.
As an international tourist, a Han River Cruise is one of the favorite things to experience because you can easily see all of Seoul. However, it is really hard to get on their cruises because the website’s English version is confusing. Also, the branding for Han River Cruise was outdated so many young tourists didn’t even bother to look at it. In order to appeal to international tourists, especially the younger generations, I rebranded a Han River Cruise as a fun, young and hip activity. I used the typeface “Trade Gothic”, which looks modern and hip. Also I had the Korean word, 한 (Han) hand-drawn to make it look like river waves. To invoke the origins of Han River Cruises, I only used the 3 Korean traditional colors, red, blue and black. Furthermore, I included more parties and private events in their program, so people can use the cruise ships not just for tours but also for entertainment and personal events.
Client- Han River Cruise
I designed digital AD, emails, social media banners and Valentine's Day Sublime Skinz AD for VS International sites such as Germany, France, UK and Spain.
This "Pinterest" project is done while working under Weight Watchers as a creative intern for their Pinterest board. The goal of this project is that using inspirational quotes from WW and visualize them in the most effective way.
Client- Weight Watchers
Ralph Lauren Home Market Book 2014 F/W
I Luv You Graffiti & I Luv You by Bucketfeet
My design "I Luv You Graffiti", I Luv You", "eyes and lips" and "chevron" have chosen and started to sell online by Bucketfeet.com
I created some crazy patterns for shoes design. Some of designs were submitted to Bucketfeet shoes design competition.
I was the lead designer of Kids Discover + HMH Social Studies campaign. Since this brand is new brand, I've developed its branding elements such as color, patterns and photography directions from scratch. I've designed the KD + SS brochures, the magazines, the posters and all web banners including social media banners.
It was rebranding project for 180 Awards and I was the lead designer to design the new logo and its branding guidelines. I chose new colors and made new patterns for the brand so it can be easily adoptable for the future use such as the certificate or social media banners.
I designed this brand’s campaign and collaterals such as digital brochure and social media banners.
I designed graphics for special goods of Watch What Happens Live such as T shirts, I Phone case and bags. These items is planning to sell on Shop by Bravo.com.
Client- Bravo TV
I designed the digital banners for Lifetime holiday song by Ashanti.
Client- Lifetime TV
I designed the digital banners of Bravo TV shows web pages such
as Google, Amazon, Facebook and Youtube.
Client- Bravo TV
I designed for digital banners for Lifetime TV holiday campaign
Client- Lifetime TV
When I was thinking about my thesis project, I wanted to make a project that was about a place where people didn’t appreciate to talk. Then I realized that a bathroom is a topic that people didn’t want to talk because it is treated as a private space.Most people are anxious to let other people look at their bathrooms because they are treated as very private places to others. However many people don’t realize that bathrooms have a lot of personality. Since a bathroom is treated as a private place, people can be totally honest about themselves which can be a reason why they don’t want to open it to the others. Thus the idea of my thesis is that I open my bathroom to people and then I want to make them think about differences and similarities. I made my bathroom diary that had all my activities in my bathroom and made infographics of them. Through that visualization of my bathroom behavior, I want people to think about how important a bathroom is to them and also what it means to them.
I made a motion graphic video that contains a few minutes of “Paradise” by Coldplay. I created a storyline in which a young girl who wanted to free herself from her adversities finally found her paradise. I used butterflies as symbols of freedom. In the beginning, the butterflies look gray, but after she finds her paradise, the butterflies change into bright colors.
30 days of Inspirational quotes project!!
To inspire people, I will design the inspirational quote posters for 30 days and upload it on my Instagram page every day!!!
You can shop these posters here