As an international tourist, a Han River Cruise is one of the favorite things to experience because you can easily see all of Seoul. However, it is really hard to get on their cruises because the website’s English version is confusing. Also, the branding for Han River Cruise was outdated so many young tourists didn’t even bother to look at it. In order to appeal to international tourists, especially the younger generations, I rebranded a Han River Cruise as a fun, young and hip activity. I used the typeface “Trade Gothic”, which looks modern and hip. Also I had the Korean word, 한 (Han) hand-drawn to make it look like river waves. To invoke the origins of Han River Cruises, I only used the 3 Korean traditional colors, red, blue and black. Furthermore, I included more parties and private events in their program, so people can use the cruise ships not just for tours but also for entertainment and personal events.
Client- Han River Cruise